A recent analysis of statistics reveals that 58% of all the commercial mail that American households get is direct marketing mail promoting real estate. That adds up to about 42 pounds of unwanted junk mail every year. No wonder then that you may be cautious of brokers. But there are plenty of benefits to reap when sending out mail that is actually directed at potential buyers.
One of the biggest benefits is that it can work to build your reputation and customer base. It also can help you tell clients exactly how you do business. So when you send out direct mails from your real estate business, it really helps you to put a face and a reputation on your company. However, this benefit is one that you can take advantage of regardless of whether you are just getting started in real estate marketing or you have been doing it for some time. Every real estate business should have a direct mail campaign. This is because direct mails have proven time again to be very effective for increasing business.
Uses of Direct Marketing for Real Estate Agents
It is a lot easier to establish a brand name when you are putting your name and your brand on the line. This is true whether you are working with offline or online sources. Any real estate agent can tell you that their life is much easier when they have a recognizable brand to work with. There is no longer any need to worry about potential clients having a hard time finding the real estate agent’s contact information. This is because most real estate agents have their own website now and they are using it as a primary way to market their services.
By building a recognizable brand, prospects will be able to find your real estate agent and reach you. One of the best ways to do this is to make sure that your local area has a high real estate agent density. A high density is simply a city where there are a lot of real estate agents to contact. Many times a city will have a certain number of properties that are available for sale and these properties will be advertised through real estate signs, brochures, flyers, etc.
Another way to target your market is to create a target audience. If you are targeting buyers, then you will want to create a mailing list that is targeted specifically to this group. The advantage of this is that you will be able to send a specific message to your target audience. For example, if you were marketing to families living in a neighbourhood that is near a school then you would want to include the area in your flyer. If you were targeting renters in the same neighbourhood, you would include the building or apartment complex that you are marketing to in your direct mail letter.
Direct mail marketing can also be very effective when used with other direct marketing tools. One of the most common ways real estate marketers use direct mail marketing is to create and distribute postcards. The postcard should have a specific message on it such as “Homes in Need of Improvement”, “Rental Opportunity”, or “For Sale By Owner”. Postcards are also very effective in advertising the sale of real estate within the community because they are easily seen by everyone in the vicinity.
Another great way to effectively use direct mail campaigns is to distribute letterhead for your clients. This is a great way to let your clients know who you are and what you offer. Most of the time they will respond to a real estate listing by calling you since they see your letterhead and immediately see that you are professional.
One more way that you can create urgency for your prospects is to create a call to action. This is another good way to show your clients that you want to work with them. Call to action statements can be in the form of “Call today” or ” Apply Now” etc. It is important to know your clients well so you can create an immediate desire to contact them. The key is to add a certain level of urgency so that your prospects will not be turned away from the real estate market because they didn’t add the necessary “ir urgency” to their letter or call to action.